Friday, July 24, 2009

Limited Edition Combining L-R-G Style With G-Shock Technology


DOVER, NJ, May 7, 2009 — After two successful highly sought after collaborations, Casio G-Shock has partnered with Lifted Research Group (L-R-G) to create another limited edition L-R-G X G-Shock; the DW-6900LRG-2. The classic DW-6900 combined with the distinctive L-R-G style makes it the perfect collaboration. “This watch was inspired by Obama blue. This is a color that symbolizes hope. L-R-G, G-Shock and Obama are all a sign of the times, pun intended,” said Jonas Bevacqua, Co-Founder and Creative Director, L-R-G.

The DW-6900LRG-2 includes shock resistance, 200M water resistance, EL backlight with afterglow, multi-function alarm, 1/100 second stopwatch, countdown timer, flash alert and 12/24 hour formats.

“G-Shock is thrilled to join L-R-G for another successful collaboration,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “With the release of the DW-6900L-R-G-2, this new and vibrant L-R-G design offers a fresh style combined with G-Shock’s unique toughness and technology.”

The DW-6900LRG-2 is available this month and can be found at select fashion boutiques, Karmaloop, Bloomingdales, Macy’s, Gshock.com and Staralogichero.blogspot.com

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